The idea and energy behind !SYOU comes from a growing gang of creative thinkers and entrepreneurs on a global journey. Special mention to founding fathers Butterfly Works and DAY. Without them we would still be walking around bare footed.

In early 2009 we set ourselves two challenges. To create a new premium sneaker concept and make it a unique and enjoyable journey for everyone involved. With !SYOU we think we are taking the right first steps.

Some other great partners we work with:

HTNK Fashion Recruitment & Consultancy | Petrovsky&Ramone | Ecco Leather | Hors De La Boîte | Buro Koos | De Keijzer Nipius & Co | Syntens |